Scroll darling,
I Use Genius
Because Positive
impact is the only
obvious answer
To contribute
my intellect to
positive change
To connect with others
for our mutual purpose
IUSEGENIUS engages with projects that serve humanity and earth in alignment with the Sustainable Development Goals.
Services include but not limited to:Investor Relations, Sustainable Finance, Business Development, Strategy Consulting, Sustainability Consulting, ESG and Impact Measurement, Creative Consulting, Corporate Social Responsibility, Research, Sales & Brand Partnerships.
What is I Use
Genius
all about?
"I'm a very serious "possibilist". That's something I made up." – Hans Rosling
What I Use Genius does...
Tech.I.E.s believe technology can be good for both Impact and the Environment. Technology utilised with the right intention has tremendous potential for positive impact. However, currently, technology is not closely married with it's positive impact potential. As Max Tegmark puts it, "Technology is giving life the potential to flourish like never before, or to self-destruct."
From sustainability solutions such as tech enabled tracking of reforestation projects globally and the protection of illegally felled trees. Social impact applications have revolutionised healthcare and help support marginalised people better than ever before. Data and AI's further potential to scale this impact is arguably, limitless.
However, this is not without certain challenges. There are environmental impacts our increased integration with technology currently imposes. The West's insatiable appetite for new and better devices has resulted in technological wastelands. These include the largest in Agbogbloshie, Ghana, stretching an astonishing 20 acres. Our dependency on data centres contributes 2% of global emissions, comparable with aviation.
IUSEGENIUS works to support the integration of technology into society, together with positive impact and environmental solutions. Promoting accountability, with sustainable data centres, to new and innovative technology devices utilising the circular economy sustainable & socially impactful supply chain innovations. Ultimately it's good to be a Tech.I.E.
According to reports in particular from the University of Zurich, sustainable fashion receives a fraction of investment from Angels or VC's in comparison to other industries. This combined with the fact that the most specified fervent areas of interest for impact investors are water and agriculture, is astonishing.
20% of the world's wastewater is created by the fashion industry. Agricultural land is competed over by two main contenders, food and fashion. More generally, Fashion production releases 10% of the world's carbon emissions, more than international flights and maritime shipping combined.
However, the challenges to the fashion industry are not limited to the realms of sustainability. The fashion industry is still washing off stains of such events as the Tazreen & Rana Plaza factory disasters. Over 90% of factory workers, are unable to negotiate their wages and the majority of the labour force are women and girls.
Yet some of the most exciting innovations to solve these broader sustainability issues stem from the world of fashion. From cotton that's grown indoors to water treatment innovations revolutionising the denim industry, to cement making from dye residue. The fashion industry is not all one block of colour. IUSEGENIUS works to weave across the very fabric of fashion themes of Sustainability and Social Impact and re-a-dress an industry with a large potential to drive trends and positive change.
After the financial crisis of 2008, the banking sector was widely viewed with disdain and mistrust. It is certainly true the period of austerity that followed was societally detrimental. However on the flip side of the coin, it was that very same year in 2008 as the wider economy was in jeopardy, The World Bank together with Christopher Flensborg of SEB, instigated their first ever Green Bond.
Sustainable Finance has long been in the making. With milestones including the Millennium Development Goals, which later evolved into the Sustainable Development Goals, SDG's. Now, Environmental Social Governance, ESG, is a commonplace term understood and implemented beyond the parameters of finance.
Skipping over the 2015 Paris climate summit and more, to less familiar moments in the history of sustainable finance. The research of Ashim Paun in 2018, for HSBC, "Fragile Planet," left little room for doubt over the peril portfolios would be in should they not address the threat of Climate Change. Historically, the phrase, "people, planet, and profits" goes way back and was first used to describe the now notorious, 'triple bottom line' in 1994 by John Elkington.
A multitude of these major and minor milestones would eventually build the pillars of what we know today as Sustainable Finance. IUSEGENIUS works closely with institutions and Private Finance to direct funding towards pioneering projects with clear AIMs and to help forge sustainable finance as the way of the future. As Betrand Badre former managing Director of the world bank states, 'Financial return and impact are compatible.'
In 2021 the "best director" Oscar winner Chloe Zhao was the first person of colour and the second female ever to have been granted the accolade in the awards near 100 year history. Upon winning she pronounced, "人之初,性本善,"encouraging us to look for the good in all people.
IUSEGENIUS not only believes in looking for the inherent good in all but sights the potential genius of all. Stephen Hawking, renowned physicist spoke at a speed of roughly six words per minute, his crippling disability rendering him isolated and immobile in reality. This in stark contrast as to how he is presented in documentaries and publications. Yet it is ubiquitously understood, he was one of the brightest minds that ever lived.
People with disabilities are a third less likely to be employed than non-disabled people, represent 15% of the world population and according to data from Facebook, share <1% representation across all online advertising. Female founders receive 2.2 % of the total invested into by VCs globally, take just the latinX segment and this shrinks to a meagre 0.4%. In America people of colour are 3.23% times more likely to be killed by police and in the U.K. 9 times more likely to be stopped and searched.
This lack of equality, diversity and inclusion weighs on the heels of progress and limits all our collective potential. As the rage of Black Lives Matter ripped around the globe in 2021 we were simultaneously reassured by the progress represented by Pixar's first ever rendering of a transgender child character. But as the numbers demonstrate we have a long way to go.
Because it is people of all nations, colour, genders, "abilities" ages, races, sexual orientations and beliefs that are called upon and required to contribute their genius for the collective good of the world. IUSEGENIUS supports projects who's AIMs spur us toward a better world for us all. Moving beyond what is recognised in behavioural psychology as the pre-prescribed condition of "me" "us" and "them," and instead towards the profound panacea of "we".
For a long time, the future of food has been a divided debate. Max Ridley, argues that we should be rationally optimistic about the increased productivity of land and the potential of Genetically Modified crops to end world hunger. Whilst naturalists concerned for biodiversity and proponents of organic, most famously Greenpeace, accused this faction of being bought by big industry.
Industrial agriculture affects the environment directly with soil quality change, surface and groundwater pollution, wildlife, ecosystems, and water, using 70% of the world's freshwater. Meanwhile the industry is heavily subsidised in developed countries. The US department of agriculture (USDA) spending more than USD 26 billion annually in support of the farm industry. In the EU, Common Agriculture Policy (CAP) costs European taxpayers >EUR 50 billion. This is seen to ensure domestic food security, but causes inequality globally, distorts competition, produces poverty and contributes to environmental issues.
At the same time producers are squeezed as supermarkets race to the bottom to compete over the lowest price for produce. In the U.K. the average product competes with approximately 380 other competitors for space on the shelf. Putting the supermarket giants in a pernicious position of power.
Out of this abyss, arises the potential of 'vertical farming,' reducing the demand of agricultural land space, but sending the cost of a cabbage through the roof. In another stratosphere altogether, protein derived from techniques first created at Nasa for space exploration promise to quite literally, make food from air. Now it's only 6% of the world that are going hungry.
Ending world hunger and ensuring food security is a core objective but that it be done sustainably and equally for all is a must. IUSEGENIUS engages with projects worldwide who's AIMs look to solve these issues and serve us a delectable future of food for all.
As Vaclav Smil states, "Energy is the only universal currency: one of its many forms must be transformed to another in order for stars to shine, planets to rotate, plants to grow, and civilizations to evolve." As civilisation has evolved, rapidly catalysed by the industrial revolution beginning in the 18th century with the invention of the steam engine, human progress has been coupled with our increased thirst for coal, oil and gas for energy & transport.
Now more than 80% of the world have some access to electricity, which is testament to the rapid global electrification of the world. In Italy, 98% of the population owns a car. With Energy production and transport combining to equate to roughly 25% of global CO2 emissions, these evolutionary trends are significant. Although you can thank Arthur Rosenfeld for proving that the decoupling of economic growth and demand on energy resources is possible. By his establishment of California Energy Commission the golden State of California now use the same amount of electricity per capita that they did 30 years ago.
The speed and scale up of the energy transition required in order to achieve netzero by 2050 presents a tough challenge especially when considering commercial and industrial processes and how slow energy transitions have been in the past.
IUSEGENIUS has engaged from the installation of the first Tesla energy storage in the UK to supporting adoption of EV vehicles which have been proven to catalyse consumers switch to renewable energy providers, to sustainable aviation fuels and revolutionary energy storage projects. IUSEGENIUS, focuses on AIMs that look to address the rapid transition required and to help the transition overall of the global energy mix.
"Abundance is not about providing everyone on this planet with a life of luxury — rather it's about providing all with a life of possibility." - Peter H. Diamandis
Don't be shy now...
Feel free to reach out whether you're interested in working with us, for us or just want to say hello. Ok, bye now.






